APRETUDE

As the AOR for Apretude, a once monthly injectable Pre-exposure Prophylaxis (PrEP) used in the prevention of HIV, Havas Health Wave worked with the client ViiV Healthcare to produce all campaign collateral for Apretude’s brand launch.

Apretude is innovative in two ways: reducing a once-daily dosage to a once-monthly dosage and being the first PrEP application to include trans and cis women in the clinical trials and patient pool. To reflect this future-oriented application and outlook on HIV prevention, Apretude leverages vibrant colors and a multitude of real patient creative.

AGENCY: HAVAS HEALTH WAVE
○ Art Supervisor, brand development & implementation, collateral creation, congress and on-site activations development,
internal campaigns & programs development.
○ Brand book development, digital interactive edetails, internal launch events and employee education programs, branded brochures, digital bannerss, congress and on-site creative production, social content creation, implementation guides, lexicon guides, journal ads, email creation, and more.