AUSSIE

Aussie, a P&G haircare brand, sought to deepen consumer loyalty and engagement socially. To showcase the brand's sassy and energetic personality, a net-saavy, DIY-loving, GIF-culture-creating, feminist-yet-accessible social presence was developed across the brand's official USA Instragram and Pinterest channels. 

AGENCY: MCGARRYBOWEN

○ Content concepting, art direction, design, photography, content calendars, and GIF & Pin Board production.
○ Social campaign. Instagram posts, Pinterest boards, brand photography, and GIFs.