LUCITE LUST: MADONNA INN COLLECTION
Lucite Lust Studio, a design studio and retailer, sought to release a collection of carefully curated vintage objects. Seeking an overarching collection concept, product specifications and photoshoot concepts were developed in tandem, centered around the legendary Madonna Inn in San Luis Obispo, CA.
The subsequent shoot used The Madonna Inn as both location and inspiration and produced digital photo assets there were leveraged across digital, social, and eccomerce.
FREELANCE ONSET CREATIVE DIRECTION
○ Creative Direction, Onset Art Direction, Set Stylist, Tabletop Product Styling, Creative Production, Location Scouting, Photography, Product Development and Merchandising
○ Digital asset library, Social Media & Ecommerce Assets