MARS REBRAND

The Marketing Arm was the social AOR for MARS, most known for their chocolates such as M&Ms and epitomist Mars Bar along with other CPG staples such as Wrigley, Pedigree, Uncle Bens, and more.

MARS sought a global rebrand and refresh, focusing on environmental sustainability, future-oriented action, and empowering women. This all-encompassing rebrand included an overhaul of their global branding and completely restructured social presence.

AGENCY: THE MARKETING ARM
○ Lead Art Director, rebrand direction, campaign concepting, pitching & presentation, content creation (design & strategy), story boards, animation direction, video editing and editor direction, shooting guide creation, content calendar planning and more.
○ The work presented here spans social channel and ad unit.