MINISO

Miniso, a Guangzhou-based retailer, sought creative assets that resonated with both a Western and International audience for use across social media, web, and ecommerce. A photoshoot concept, aimed at highlighting the playfulness of their home and beauty products, was developed and executed By combining Pop Art with Miniso’s trademark delight.

FREELANCE ONSET CREATIVE DIRECTION

○ Creative Direction, Shoot Concept, Onset Art Direction, Prop Styling, Creative Production
○ Digital asset library, Motion/Static Social Media & Ecommerce Assets