NETFLIX

"Ogilvy has created the first digital outdoor campaign made entirely with reaction GIFs. Netflix, a leader in innovation with digital at its core, wants to put content in people's lives, wherever they want, whenever they want, and in the way they want. So it was only fitting that its communications does the same thing... In over two thousand digital outdoor screens, the GIFs reacted to the weather, their physical placement, the time of day, and current events."

AGENCY: OGILVY PARIS

○ Ogilvy won the BRONZE CANNES LION for this campaign in Use of Outdoor 2015 Program and I'm proud of my assistance to the team in building their GIF library.
○ Screened footage for GIF-able content and ideated meme constructs. GIF concepting, production, and copywriting & translation for pitchwork.