PA’LANTE


Pa’lante Rum, a Diageo Spirits subsidiary, sought editorial still-life product shots for their signature Blanco, Anejo and Reposado rums. Direct creative workshops with the CMO guided broad creative direction for the shoot. This was further refined by Midjourney AI Image Generation to build moodboards that informed the physical still-life styling of the photoshoot.

 

FREELANCE CREATIVE DIRECTION

○ Creative Direction, AI Image Generation, Shoot Concept & Production
○  AI Generated Reference Images, Moodboards, Digital Photo Assets