PHILIPS RESPIRONICS
Philips Respironics, a leader in sleep and respiratory technology, sought a testimonial-based launch campaign for it's new sleep apnea treatment mask, the Dreamwear FullFace. Seeking to humanize what might appear intimidating, real users and medical professionals were profiled and asked how the Dreamwear had impacted both their sleep and waking life. Heavy emphasis was placed on applying authentic documentary-style narratives to these real journeys.
Numerous cuts were also created as supporting campaign material and over all brand messaging.
AGENCY: THE MARKETING ARM
○ Concepting, storyboarding, pitching, treatment decks, real talent casting, director selection, on-set art direction such as set dressing and wardrobe, edit bay oversight, shot selection, and final client presentation.
○ Digital and Social Video: 2x (3:m), 1x (2:m), 5x (:90), 2x (:60), 1x (:30), 9x (:15)
○ Select footage repurposed for broadcast.
PHILIPS AOR
The Marketing Arm was the social AOR for many Philips brands such as Sonicare, AVENT, MASIMO and more. The work is creatively focussed on integrating emerging social trends at the time such as Facebook Canvas, cinemagraphs, and partnerships such as Imgur. Additionally, many of our projects involve reconcepting and integrating existing assets that speaks to the nested nature of the Philips brand structure.
AGENCY: THE MARKETING ARM
○ Acted as primary Art Director for the account. Example responsibilities include: Campaign concepting, mock ups, pitching, content design, treatment/mood/story boards, key visuals, OOH print and digital, animation direction, email design, video editing and editor direction, banner design and developer direction and more.
○ The work presented here spans social channel and ad unit.
